Localisation - Here + There International Market Opportunities Sessions
This session is one of 4 panel sessions, exploring global opportunities for creative businesses through a set of very different International markets. These sessions – delivered via Zoom with experts in each particular market – will cover the nature of of the local economy, business culture, commercial trends, models for entry, opportunity subsectors and support for your creative business in market expansion.
In two previous sessions we have looked at two very different business cultures. This discussion will take a step back and look at the implications, essentially that export or international expansion is rarely a straightforward transfer of an existing product to a new market.
When considering international expansion how do you ensure that there is the best product / market fit to deliver success? How do you build relationships and accommodate difference? Beyond language what are the other considerations required in design, pricing, marketing, partnerships?