Bristol+Bath Creative R+D is a £6.8 million collaboration that aims to raise the bar for the region’s creative industries.
The five-year programme seeks to forge connections and partnerships in Bristol and Bath, sharing knowledge, creating crossovers and even greater opportunities in what’s already one of the most vibrant clusters in the UK.

This first-of-a-kind collaboration between the region’s four universities - UWE Bristol, Bath Spa, the University of Bath and the University of Bristol - and digital creativity centre Watershed, intends to break down the doors, connecting the worlds of university research and creative business to develop a shared vision for tomorrow’s creative industries.

Bristol+Bath Creative R+D offers a suite of support to the region’s businesses, creatives, artists and thinkers to experiment with new and emerging technologies, conduct research, and develop prototype products and experiences to share with the public.

We are contributing to the development of Bristol and Bath’s thriving creative economy by supporting a socially responsible environment for innovation that is inclusive and sustainable, which puts people first, and is underpinned by careful research.

We have been awarded £6.8 million between 2018 and 2023 by the Arts and Humanities Research Council (AHRC) to carry out this work as part of its Creative Industries Clusters Programme (CICP).

We believe in creativity, inclusivity, co-creation and sharing