We live in a world where everyone with access to technology can publish. From YouTubers to Instagram-influencers, from gamers watching each other play online to writers self-publishing; content is everywhere. And yet, the biggest company with its most promising title and the podcaster putting their first episode online share the same problem: how to find an audience.
Through this pathfinder, we aim to bring trade publishers, games and music publishers, web, online, video, audio and broadcast publishers together with tech sector innovators to see what kinds of responses to these challenges can be created.
The Amplified Publishing prototypes aim to find ways to enable creators to generate sustainable income streams, find new audiences, and innovate through the creative and ethical use of technology.
Lost Horizon will deliver a scalable content delivery platform for publishing and distributing live and on-demand music, performance and visual art. We will develop a 3D immersive social VR and gaming environment as a digital twin of our IRL venue to prototype a new digital economic model for the music, entertainment and live sector.
Network N
Network N will build Follower.TV - a better way for creators to reach their fans, find new audiences, and monetise their content. Think about all the places a creator distributes their content - across Twitch, YouTube, Twitter, Instagram and the web. Sharing content and building loyalties across these platforms is hard. A Follower.TV channel is a place that pulls together all the content produced by a creator from multiple platforms into a single, chronological flow.
With the use of environmentally sustainable NFTs Stormjar are creating a new, horror social content creation experience called the Nightmare Market, where monsters trade the nightmares of humankind. The project will build a community around nightmares that then become different forms of content - a game demo, a short film and a digital experience.
Fellow
Lily Green is an artist and publisher with a background in languages and book craft. Her research will be exploring alternatives to mainstream publishing using experimental approaches to presenting people’s stories, thoughts and ideas by integrating print and audio.
Fellow
James Binns is the co-founder of a Bath-based games media group called Network N. The company started in 2012, and operates an editorial publisher, advertising network, and creative agency.
Fellow
Sammy Jones is a freelance journalist, her work has been published across platforms such as Rife Magazine, Crack Magazine and Bristol 24/7.
Fellow
Grace is the founder of Shelby x Studios; an online platform that combines art and activism to build communities of care, amplify radical messages and imagine the world without systems of oppression so that we can begin to dismantle them.
Fellow
Linus is an R&D project lead, a social entrepreneur and neurodivergent visual thinker, working with other neurodivergent visual thinkers to envision and create a world of publishing from a spacial imagery perspective.
Fellow
Jasmine Richards is the author of over 15 books for children including Keeper of Myths published by Harper Collins US and several books in the Beast Quest series under a pen name.
Fellow
Tom Abba is a writer and artist whose practice addresses the form and content of both digital and physical books, alongside hybrid forms of the two.
Fellow
Vinay Namboodiri is a Lecturer in the Computer Science department at University of Bath and is associated with the Visual Computing group there.
Fellow
Agnieszka Przybyszewska is Assistant professor at the University of Łódź in Poland, based in Bath as a visiting fellow at Bath Spa University where she is conducting research on electronic literature as part of the Bekker Programme of Polish National Agency For Academic Exchange.
Fellow
Mel is an academic and practitioner in eco-socially engaged outdoor arts, play and learning. She is Senior Lecturer in Early Childhood Studies at Bath Spa University, with a particular focus on children’s environments and futures.
Industry Partner
Bricks is a social enterprise with the mission to support local & creative communities to thrive in Bristol. Bricks believes in the civic role of artists and that through collaboration we can have a strong collective voice for inclusive growth in the city.
Industry Partner
Rocketmakers is a team of award winning designers and software engineers based in Bath. They work with startups, scaleups and multinational corporates to design, develop and deploy mission-led projects. Using cutting edge technology, specialist skills and a passion for success, they have helped commercialise hundreds of ideas and have helped raise around £50M into early stage concepts.
Industry Partner
Complete Control is a leading children’s interactive production company, based in Bath, specialising in creating digital content for the best in children’s media.
Industry Partner
Crack Magazine is the biggest independent free monthly music magazine in Europe and celebrates contemporary culture. Founded in 2009 in Bristol, the goal of the magazine has always been to represent and amplify a diverse range of voices, identities and sounds.
Showcasing Partner
Bristol Ideas is a leading organisation for public debate and learning, bringing together arts and sciences to explore the key issues of our time.
Content Partner
Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams.
Content and Technology Partner
Uniquely funded by the licence fee, BBC Research and Development is enshrined in the BBC’s Royal Charter and agreement with the UK government to provide “a centre of excellence” for research and development in broadcasting and the electronic distribution of audio, visual and audiovisual material.
Content and Technology Partner
Epic Games is leading American interactive entertainment company and provider of 3D engine technology. Their Unreal Engine, provides a complete suite of development tools for anyone working with real-time technology.
Technology Partner
BT is one of the world's leading communications services companies. They serve the needs of customers in the UK and in 180 countries worldwide. Their main activities are the provision of fixed-line services, broadband, mobile and TV products and services as well as networked IT services.
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James is co-founder of Stormjar, a new startup exploring the future of the haunted house. James is an artist and innovation specialist. In this blog James considers both sides of the NFT debate, for Stormjar's new prototype, the Nightmare Market.