Amplified 2

Creators, Consumers, Content: how to find what you didn't know you were looking for

In an age of content proliferation across multiple platforms we still somehow end up feeling like there's nothing to read, nothing to watch, nothing to listen to, nothing to play. Algorithmic recommendation engines do not work well, especially when sometimes invisible paid promotional tools enable one book or song or show to appear more often than another. The serendipity of browsing in an actual shop and the power of word of mouth is incredibly difficult to replicate online. How can audiences find content they'd never normally look for? How can creators find their audiences? The panel, chaired by Kate Pullinger will explore these issues and more.

Kate Pullinger is Professor of Creative Writing and Digital Media at Bath Spa University, England, where she is Director of the Centre for Cultural and Creative Industries. She is Co-Investigator on the AHRC-funded Bristol + Bath Creative R+D partnership as well as the Research England-funded South West Creative Technology Network; both of these projects bring together academic research, creative technologies and the creative industries. Professor Pullinger is also the academic lead on Bath Spa University’s enterprise and innovation research hub, The Studio at Palace Yard Mews, and an Editor on The Writing Platform, an online magazine that draws together digital technology and creative writing.

Louise Brailey is Editor of Crack Magazine’s print publication, playing a key role in defining the company’s next chapter – one which now encompasses the Supporter-first digital magazine and the recently-launched print biannual, The Collections.

She's has tracked the cutting edge of music and culture, writing for the likes of Fact, NME, The Guardian Guide, Dazed and more since the early 2000s. In 2017, Louise joined Crack Magazine as Head of Digital, a role she initiated and that encouraged her to think about new futures in storytelling and how they flourish within traditional modes of journalism.

Louise represents Crack Magazine as an Industry Partner on the Amplified Publishing Pathfinder.

Jasmine Richards is the author of over 15 books for children including Keeper of Myths published by Harper Collins US and several books in the Beast Quest series under a pen name.

She is a former publisher who has worked at Puffin and OUP children’s books and she has edited hundreds of books.

Jasmine is also the founder of Storymix: a Production company that creates narratives with inclusive casts of characters. All children, regardless of background, get to be the heroes in these stories. Through her work with the Amplified Publishing cohort she’ll explore inclusive and equitable creation and consumption of audio content in children's publishing.

James Binns is the co-founder of a Bath-based games media group called Network N. The company started in 2012, and operates an editorial publisher, advertising network, and creative agency.

There are just under 100 full time staff at Network N with over 70 people in Bath. Prior to Network N James was a journalist, editor and then Publishing Director at Future Publishing - where he worked for 18 years. James moved to Bath for that job in 1992 and never moved away!

James spends too long playing video games and watching zombie movies. Through his Fellowship as part of the Amplified Publishing Pathfinder, he’ll be seeking to understand and unlock the opportunities and challenges around how audiences discover content.

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